Privacy Policy

Last Updated: July 2026

Shields of Strength ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.shieldsofstrength.com (the "Site"), make purchases, or interact with our services. It also describes your rights under applicable laws, including the California Consumer Privacy Act (CCPA/CPRA) where applicable.

By using our Site, you consent to the practices described here. If you do not agree, please do not use the Site. We may update this policy periodically—check the date and review changes.

1. Information We Collect

We collect information you provide and automatically through your interactions:

Personal Information (identifiers, contact, commercial data): Name, email, mailing address, phone, payment details (processed securely via third parties), order history, account login info, and any details from forms, surveys, newsletters, or customer service.
Sensitive Personal Information: We generally do not intentionally collect sensitive data (e.g., health or precise geolocation). If any is collected incidentally (e.g., for custom orders), we handle it with extra care and obtain explicit consent where required.
Non-Personal / Technical Information: IP address, browser type, device info, operating system, referring URLs, pages visited, and interaction data via cookies, pixels, and analytics tools.
Cookies and Tracking: We use essential cookies for site function (cart, login). Non-essential tools (e.g., Google Analytics, Meta Pixel, advertising) may track for personalization, analytics, and ads. These load only after consent via our cookie banner where possible.

We do not collect data from children under 13 (or under 16 for sensitive purposes) knowingly. Our Site is not directed at children.

2. How We Use Your Information

Process orders, payments, and shipments.
Provide customer service, respond to inquiries, and send order updates.
Personalize your experience, improve the Site/products, and analyze usage.
Send newsletters, promotions, or updates (with opt-in; easy unsubscribe).
Prevent fraud, enforce terms, comply with law, and protect security.

3. How We Share Your Information

We do not sell your personal information for monetary consideration. We may share it with:

Service providers (shipping partners, payment processors, email tools like Klaviyo, analytics/advertising platforms) — contractually bound to protect data.
Legal/compliance needs (court orders, fraud prevention).
Aggregated/anonymized data for business insights.

We do not share with unaffiliated third parties for their independent marketing without your consent.

4. Your Rights and Choices (Including CCPA/CPRA)

If you are a California resident and we meet CCPA thresholds, you have rights to:

Know: Request details about collected/shared personal information.
Delete: Request deletion of your data (subject to exceptions).
Correct: Fix inaccurate information.
Opt-Out of Sale/Sharing: We do not sell; you can opt out of sharing for targeted advertising via our cookie banner or Global Privacy Control (GPC) signal.
Limit Use of Sensitive Data: Request limits where applicable.
Non-Discrimination: We won't discriminate for exercising rights.

How to Exercise Rights: Submit requests via email to support@shieldsofstrength.com. Verify your identity. We respond within required timelines (typically 45 days). Authorized agents need permission documentation.

You can manage cookies/tracking via our banner settings. Opt out of emails via unsubscribe links.

5. Data Security and Retention

We use SSL encryption, secure practices, and measures to protect data. However, no system is 100% secure. We retain data as long as needed for the purposes above, legal obligations, or business needs (e.g., order records for several years), then securely delete or anonymize it.

6. Third-Party Links and Services

Our Site may link to others (e.g., social media, partners). We are not responsible for their privacy practices—review their policies.

7. International Users

If you are outside the US, note that data may transfer to and be processed in the US. We take steps to protect it consistent with this policy.

8. Changes to This Policy

We may update this policy. Material changes will be notified on the Site, via email (where appropriate), and the "Last Updated" date revised. Continued use after changes means acceptance.

9. Contact Us

Shields of Strength
[Update with current address, e.g., 3933 N. Major Dr, Beaumont, TX 77713]
Phone: (409) 866-4000 or 800-326-7882
Email: support@shieldsofstrength.com

For privacy requests or questions, use the above.